Elements and Performance Criteria
- Analyse the project brief
- Conduct brand analysis and project research
- Identify and assess aspects of the space that impact on potential solutions through site analysis and measurement
- Clarify the intended function of the space and explore with client
- Research and evaluate the features of the brand and target market relating to the brief
- Determine functional and planning issues specific to the site and client requirements
- Identify issues relating to the retail environment and determine their implications for the design project
- Organise and collate research material that informs response to the brief using relevant software
- Develop and document project plan identifying key steps and responsibilities
- Develop design concepts
- Generate multiple ideas and concepts that are sympathetic to the design brief and brand values
- Explore, integrate and refine different options through a process of reflection and testing
- Identify and address access issues relating the project in design solution
- Assess environmental implications of the project and review design concepts to ensure maximum energy efficiency is achieved in solution
- Test viability of interrelated ideas in an holistic way
- Present concepts to the client using support documentation and tools suited to the scope of the project
- Design the space
- Translate ideas into three dimensional (3D) space satisfying functional criteria
- Explore evidence of 3D notions through modelling
- Present idea with the greatest potential for success to promote the design's acceptance using both 2D and 3D representations
- Seek client feedback, agree to and record amendments, and revise and refine ideas
- Select a materials palette to enhance spatial ideas
- Modify design in response to critical feedback without losing integrity of the design intention
- Revise and refine solution
- Assess ergonomic and anthropometric principles in respect to the space and the intended products
- Further revise spatial planning and resolve in response to client feedback
- Select and design materials, colours, finishes, fixtures and fittings appropriate to the concept and brief parameters
- Receive feedback through consultation with the client and incorporate into design solution
- Prepare a fully rendered client presentation
- Choose presentation method, techniques and media based on suitability for the design solution
- Prepare documentation, drawings and material selections that are consistent with the design intent
- Complete work to plan and within brief constraints
- Analyse client feedback and response to determine success in achieving client satisfaction
- Evaluate work through feedback and own reflection, and identify potential improvements for use in future projects